A Co-Creation Consultancy

THE KRETZ CO-LAB

Making Sense of Things Together

The Kretz Co-Lab is my independent studio for teams who need help turning complex ideas into clear stories, systems, and experiences. I partner with mission-driven organizations, foundations, cultural institutions, and creative and marketing teams using human-centered design, design communication, and responsible generative AI.

Start with The Kretz Co-Lab overview or explore Workshops & Facilitation to see how we can work together.

EXPLORE THE CO-LAB

Align & Elevate

Clarify your direction, align stakeholders, and turn competing ideas into a shared vision. We’ll create strategy-on-a-page summaries and simple roadmaps your team can use.

Market with Precision

Define what you stand for and how you show up. Together we shape your positioning, key messages, and experience story so every touchpoint feels intentional and consistent.

Turn Strategy into Story

Translate complex ideas into clear language and brand-focused communication design—decks, one-pagers, collateral, and visuals your audiences can understand and use.

Innovate & Adapt

Explore new concepts without losing your core. We use design thinking and, where it helps, generative tools to sketch options, spot patterns, and build flexible frameworks for what’s next.

Lead with Vision & Heart

Support leaders and teams as they navigate change. I provide facilitation, coaching, and practical tools so you can lead with clarity, empathy, and design-led decision making.

AI as Your Sketchbook

Use generative AI as a sketchbook and thinking partner to explore options faster, find patterns, and support your team’s creative work—without losing your human voice.

Who I work with

I partner with teams navigating change, who care about people, and who need help turning complex ideas into clear stories, systems, and experiences.

Mission-driven & Nonprofit Organizations
Foundations, community initiatives, and social impact orgs are working to align their messages, brands, and strategies.

  1. Nonprofit & learning-focused organizations
    Scholarship funds, charitable foundations, professional associations, museums, libraries, and cultural institutions that support communities through learning, access, and public programs.

  2. Brand, innovation, and product teams
    Consumer and B2B teams who need design strategy, communication frameworks, and AI-augmented ways of working that are practical, not hype-driven.

  3. Creative & marketing teams in complex organizations
    In-house teams who need a partner to translate strategy into briefs, stories, roadmaps, and tools they can actually use.

Explore the Co-Lab

Be Future Ready

Have something you’re trying to untangle—or build?

Tracy partners with mission-driven organizations, nonprofits, foundations, and creative teams to connect strategy, story, brand design, and AI-aware ways of working.

Reach out if you need help clarifying your story, shaping brand collateral, or exploring responsible generative AI as a creative co-pilot.